page title icon How To Start Freelancing Online In 2021

Do you want to know how to start freelancing online this year? Get yourself some solid clients, and be your own boss as a writer, web designer, consultant, coach, etc.

If that sounds like you, you came to the right place. Read below…

In this article, you’ll find everything you need to be aware of launching a successful and highly profitable freelancing career.

Do you know anyone can make money by freelancing online? Yes, anyone!

No matter what are your existing skills, even if you don’t think you have any skills still you can start a successful freelance business online in 2021.

I made my first dollar freelancing in the 2nd half of 2012. For me and many others, making that first freelancing dollar was a life-changing moment. It opens up a world where you can take control of your career as well as your income.

So, freelancing is not just a way to make money online today, but also it provides many opportunities for unlimited growth moving forward.

We created this expert-led guide on how to start freelancing online as a beginner.

5 Steps To Freelance Full-Time Online Successfully

There are many different paths to success for freelancers in 2021. You can begin your freelancing journey in your spare time or take it as a full-time career. Regardless of your goal, the 5 steps process listed below will help you in getting your first client.

  • Part 1: How to Choose a Freelancing Niche
  • Part 2: How to Create a Freelancing Portfolio
  • Part 3: How to Get High-Quality Leads for your Freelance Business
  • Part 4: How to Convert Leads to Client
  • Part 5: How to Develop a Pricing Structure

Sounds good? Let’s get started.

How To Choose A Freelancing Niche?

Whether you believe it or not but choosing the right freelance niche is not that difficult. It is a blessing for freelancers that they have full control over the services they want to deliver to the clients.

The most common advice you’ll get when it comes to choosing the services to offer is “follow your passion and money will follow you.” But this advice ignores one fundamental that differentiates a successful freelancing business, which is Value Creation.

Clients out there want and are willing to pay for the value. This value can come in many different forms, such as the ability to make life easier, save money, make money, or save time.

You have the understand the fact that the highest-paid freelancers are the ones that are providing the most value to their clients.

In simple words, follow your passion in which you can provide value and solve the problem of clients. Once you have defined your niche you can start creating a list of services that you can offer.

Related: 6 Ways to get paid to read books online

How To Create A Freelance Portfolio

The best thing about experienced freelancers is that they have a huge advantage over most beginners. When asked by clients they have references, samples, testimonials, and portfolios to show.

As a beginner freelancer, how to compete with them?

What these experienced freelancers have is Social-Proof. It’s the social proof that brings confidence in the client for hiring the right candidate for the task.

Social proof plays a very vital role in decision-making. It makes a huge impact on the everyday decision-making of a human being. Let’s take an example of Amazon, before making a purchase I am sure you’ll take a look at the review section. After all who buys a 1-star product when a 5-star product is available at the same price. Right?

As a beginner, I understand you won’t have many case studies, references to offer. However, you can work on creating a compelling portfolio. A portfolio should include your past projects, accomplishments. This is the opportunity where you can show the clients that you are capable of doing the task and provide value.

Your portfolio should highlight your best work related to the service. Always try to include mock-ups, work samples, images, charts, and case studies.

Next Steps: Read our guide on How to Create a Freelance Portfolio from Scratch. Here you’ll learn how to create a website with little to no experience and other important stuffs that increase the chance of you landing your first client.

How To Get High-Quality Leads For Your Freelance Business

how to start freelancing online in 2021

Only having a service that delivers value and having a solid portfolio is not enough. You’ll also need potential clients to know what you have to offer.

All the successful freelancers have a proven method of attracting people to hire them for their services. The cheaper and more efficient method can generate a lot of quality leads for your freelance business.

You can get high-quality leads for your freelance business in 2021 from various places:

  • You can find clients on some freelancing sites like Upwork, Fiverr & Freelancer.
  • You can also create a list of potential clients that needs your services and directly pitch your offerings. The list can be compiled in multiples ways, I prefer to scrap Business Directories by filtering the clients who might need my services.

How To Convert Leads Into Potential Clients

Now as you have the client’s attention and they said they are interested in what you have to offer.

Your next step should be to take them from ‘interested’ to ‘sale’. In simple words, you have to make the client commit. It means giving you the money.

Now you have to start the Sales process. This is the core part of the freelancing business. Sales itself is a bad reputation, but that’s because people go with it in the wrong way.

Sales are the process of building trust between the client and the freelancer. In this process, the client gets to know what to expect, and what to not while freelancers get to know what to deliver when to deliver, and other important information.

How To Develop A Pricing Structure

Once you have clearly defined your services, your portfolio is ready and you have a potential client who is interested in your service. It’s time to set the price. The goal is to maximize the amount you get from clients without losing them.

Always start by looking at the price offered by the competitors in the market. What are they charging for the services you have to offer.

There is no perfect formula for pricing your services. A lot of things have a direct or indirect impact on the pricing that the client is willing to pay.

  • Industry Niche
  • Experience
  • Project Duration
  • Project Complexity
  • Client’s Location
  • Urgency
  • Deliverables

Remember one thing, your rates are not permanent. You can change them in the future as per need. Start with a price you are comfortable with and gradually increase it with experience.

You may also like: 10 Legit Ways To Make Money on Amazon in 2021


Getting that first client is not an easy task.

But like all other hard things, the more you do it the better you get with time. Trust me it will give you more power over your financial freedom.

Are you ready to begin freelancing in 2021? As a freelancer, you’ll have full control and you get to make your own decisions. After the Covid-19 crisis across the world, many businesses have shifted online. Now clients are actively looking for new ways to find the solution, your freelancing services can be their next solution.

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