Blogging on Instagram is a powerful way to grow blogs for bloggers. Whether it is positioning yourself as an expert or brand building or an additional revenue source. Instagram can help you do all of these if used in a proper way.
I believe blogging on Instagram is a way to promote your business. Instagram allows you to grow a community around you and your business. It also lets you connect with your audience in an engaging way which is difficult on other channels.
Using Instagram in the right way can help you grow your audience as well as blog traffic, resulting in an increase in sales.
If you want to know how to start blogging on Instagram, you’ll be happy to know that it is easy to start. Blogging on Instagram is known as microblogging because of the character limit in captions. Influencers on Instagram can make money starting from $100 per sponsored post with 15,000+ engaged followers.
Blogging On Instagram: 6 Tips To Grow Your Blog & Make Money
Creating a blog on Instagram will let you share your thoughts with a large audience, but also it gives you the opportunity to get paid for posting on your feed by partnering with brands and promoting their products.
Below are the steps that you should follow to start blogging on Instagram.
Create An Instagram ‘Creator’ Account
The first step to start your blog on Instagram is to sign up on Instagram and turn your personal account into a creator account. Currently, Instagram lets you create 3 types of accounts Personal, Creator, and Business.
Creator accounts are specifically for bloggers and influencers. There are many benefits of having a creator’s account on Instagram. Some of them are:
- Instagram Insights: This feature lets you check the insights and analytics of your account engagement. This makes it very easy to see the audience demographic, performance of each post, optimal time to post on Instagram, and much more.
- Ads: With ads, you can promote your post on Instagram. Similar to boost a post on Facebook, this will help you reach more people and grow your audience.
- Links within Stories: Along with the creator’s account, you’ll need to have at least 10,000 followers to have this feature. This lets you add links in the stories which can take the users to any landing page you want.
- Contact Button: Having a contact button directly opens an email which makes the connectivity with brands very easy. Though you can connect with your audience through DM’s but having a direct link to your email is beneficial.
Stick To Your Niche
The key to consistent growth is to give your audience what they expect. By choosing a niche for your Instagram blog, you are telling your audience what kind of content they’ll be going to see going forward if they follow you.
Your blogging niche can be broad or narrow. Having a narrow niche helps you keep your focus on quality content.
Some niche ideas for blogging on Instagram:
- Fitness (Become a Personal Trainer To Make Money)
- Interior Design
- Lifestyle and many more
Speak To Your Target Audience In Post
Another most important aspect of growing your Instagram account is relevancy. Make sure that your content solve the problem of your audience. The best way to do is by asking them what they would like to see, you can use survey or polls to gather more infromation.
Tell them a story of your journey, people will connect with story, and its a good way to talk to them.
Remember, everything that you post on your Instagram feed is for your audience. Create your posts so that it looks like you are talking to one of your readers and this will resonate with them.
Now you need to start planning your content and post them consistently. Make sure your content should have a high-quality image and lots of engagement.
Use Relevant Hashtags
Never ignore the power of relevant hashtag on Instagram, as hashtags let users find you and follow you. The best part is Instagram lets users follow hashtags they want. It means you can reach the user’s feed even if they are not following you.
Even if people are browsing for a particular hashtag, you can reach them with hashtags. Instagram lets you use up to 30 hashtags in each post, but it’s very important to use only relevant hashtags. The popular hashtag doesn’t mean, it will attract your ideal audience until they are relevant.
You can use hashtag finders to find relevant hashtag around your content. As a blogger, it is very important to have a nice blend of hashtags consisting of higher reach and less competition.
The best tip I can give you for blogging on Instagram is building connections, the more time you spend networking with others on the platform the more reach your account will have.
You can network with other bloggers with likes, comments on their posts, share their posts, chat with them via DM’s, and much more. You have to be genuine, don’t do it because you want something from them. They’ll appreciate your efforts and might return your favor, but don’t expect to get anything in return.
Whenever you interact with other users, they are more likely to check your profile and feed. If they like your content, there are high chances they’ll follow back or at least engage with your content.
Instagram has lot many users, which means there is huge competition. Though can reach a lot many users with Instagram but you have to stand out among others in the industry to make an impact.
To differentiate yourself, you need to find out. What makes you unique? What can you do in a different way? Think about it, it will enable people to connect with you in long run. Show your unique style of personality.
If you’re a good photographer, attract them with your images. If you’re a good copywriter, attract them with your captions and content.
Benefits Of Blogging On Instagram
There are lots of benefits of blogging on Instagram. If used in a proper way, Instagram can be the best social media to grow your audience base and blog traffic.
Instagram has 1 billion+ daily active users, which gives you a lot of opportunities to get reach the audience across the world. Instagram is a platform where people crave visual content. If you are sharing engaging content on Instagram, it can do wonders for you in many possible ways like:
- Building a community for your blog
- Boost your blog engagement metrics
- Drive more traffic to your blog
- Promote your latest blog
Blogging on Instagram is very easy but growing your blog takes consistency. Instagram is heavily underestimated by brands as a major source of traffic, so it is the best time to start now.
Instagram is the world’s 2nd biggest social media network, so you can imagine how much traffic you are missing out on. If you know your audience is on Instagram, then you should also get active and reach them.